{"id":94,"date":"2016-04-01T08:37:00","date_gmt":"2016-04-01T06:37:00","guid":{"rendered":"http:\/\/saletelligence.de\/en\/kol\/"},"modified":"2021-06-16T14:16:18","modified_gmt":"2021-06-16T12:16:18","slug":"kol","status":"publish","type":"page","link":"https:\/\/saletelligence.at\/en\/solutions\/marketing\/kol\/","title":{"rendered":"Key &#038; Digital Opinion Leader (KOL \/ DOL)"},"content":{"rendered":"<h1>Key und digital Opinion Leader (KOL\/DOL)<\/h1>\n<p class=\"abstract\"><strong>Those who sell products or services must be very familiar with their target groups and those who are influencing them. SALETELLIGENCE supports you in this.<\/strong><br \/>\n<\/p>\n<p>Basically, good cooperation with the KOLs &amp; DOLs (Key &amp; Digital Opinion Leader) requires two things:<\/p>\n<ol>\n<li><strong>The KOLs \/ DOLs must be identified on an indication-specific basis<\/strong> using a database that is as comprehensive and valid as possible. For this purpose, we use a variety of data sources that are systematically and specifically searched with individual keywords.<\/li>\n<li><strong>Information and findings<\/strong> from the daily cooperation with the already identified KOLs \/ DOLs also <strong>have to be managed and processed in a meaningful way<\/strong> in order to be used optimally afterwards.<\/li>\n<\/ol>\n<div class=\"infobox \"><span class=\"top\"><\/span><div class=\"col first\"><span class=\"coltop\"><\/span><\/p>\n<h3>SOLUTIONS AT A GLANCE<\/h3>\n<p>Learn more about the data-based identification of the KOLs \/ DOLs for your indication and the subsequent management of the target group with our web-based solutions on the further pages.<\/p>\n<\/div>\n<div class=\"col \"><span class=\"coltop\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"button\" href=\"https:\/\/saletelligence.de\/en\/solutions\/marketing\/kol\/kol-identification\/\">KOL-Identification<\/a><br \/>\n<a class=\"button\" href=\"https:\/\/saletelligence.de\/en\/solutions\/marketing\/kol\/dol-identification\/\">DOL-Identification<\/a><br \/>\n<a class=\"button\" href=\"https:\/\/saletelligence.de\/en\/solutions\/marketing\/kol\/kol-management\/\">KOL \/ DOL Management<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key und digital Opinion Leader (KOL\/DOL) Basically, good cooperation with the KOLs &amp; DOLs (Key &amp; Digital Opinion Leader) requires two things: The KOLs \/ DOLs must be identified on an indication-specific basis using a database that is as comprehensive and valid as possible. For this purpose, we use a variety of data sources that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":93,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-94","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key &amp; Digital Opinion Leader (KOL \/ DOL) - Saletelligence<\/title>\n<meta name=\"description\" content=\"SALETELLIGENCE supports the indication-specific identification and data and knowledge management of key opinion leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saletelligence.de\/en\/solutions\/marketing\/kol\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key &amp; Digital Opinion Leader (KOL \/ DOL) - Saletelligence\" \/>\n<meta property=\"og:description\" content=\"SALETELLIGENCE supports the indication-specific identification and data and knowledge management of key opinion leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saletelligence.de\/en\/solutions\/marketing\/kol\/\" \/>\n<meta property=\"og:site_name\" content=\"Saletelligence\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-16T12:16:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/kol\\\/\",\"url\":\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/kol\\\/\",\"name\":\"Key & Digital Opinion Leader (KOL \\\/ DOL) - Saletelligence\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.saletelligence.at\\\/en\\\/#website\"},\"datePublished\":\"2016-04-01T06:37:00+00:00\",\"dateModified\":\"2021-06-16T12:16:18+00:00\",\"description\":\"SALETELLIGENCE supports the indication-specific identification and data and knowledge management of key opinion leaders.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/kol\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/kol\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/kol\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.saletelligence.at\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/saletelligence.ch\\\/en\\\/solutions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/saletelligence.de\\\/en\\\/solutions\\\/marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Key &#038; 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